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If you'd like to speak to real fishmongers, rather than order online, phone us!If you'd like to speak to real fishmongers, rather than order online, phone us!
The number is 0118 939 3076. But have a look at the site first because it is a summary of what we sell in our fishmongers shop. If you need ideas, we can help you, just phone. If you need advice on portion size, ideas for a dinner party, what's in season and many other questions, just phone!
Free delivery?Free delivery?
There is a minimum order of £50, but all orders are delivered free.
All orders in the following postcodes are delivered in our own vehicles.

RG1, RG2, RG3, RG4, RG5, RG6, RG7, RG8, RG9, RG10, RG12, RG14, RG18, RG19, RG20, RG21, RG22, RG23, RG24, RG25, RG26, RG27, RG29, RG30, RG31, RG40, RG41, RG42, RG45 and SL6.

If you need a Saturday delivery there is a surcharge of £20, that's because our courier company applies a surcharge to us.
How to find usHow to find us
We're in the middle of Reading in Berkshire, in a small pedestrianized alley called Union Street, which is known as "Smelly Alley" by Redingensians. If you'd like to visit the shop, we're between the two main shopping streets in Reading, Broad Street and Friar Street. If you head for the town centre, you are nearly there, just ask!

Contact usContact us
Ring us on 0118 939 3076
E-mail us on info@frostsfish.com
It's usually quicker and easier to
phone you back if you need information,
so please include a phone number in your e-mail.

Write to us at
The Smelly Alley Fish Company
11a Union Street
Reading
RG1 1EU

Fax us on 0118 951 3107


Your deliveryYour delivery
Please give us a couple of days warning of when you want your delivery - fish is a hunted food and is not always conveniently available, but we can usually get it for you!
In Reading-area postcodes shown above your fish is delivered in our refrigerated vans. In other areas delivery is by overnight couriers, packed in sealed polystyrene boxes with ice packs to maintain a low temperature. It is a well-packed, clean parcel. All frozen items may thaw on overnight delivery, so should not be refrozen, although they will be cold enough to go straight into your fridge. Please let us know where you would like the parcel left if you are out. Don't forget, the parcel is clean so you can have it delivered to your workplace if that would be more convenient.


If in the unlikely event that you are not satisifed with your fish, because of the nature of the product we would require you to let us have your comments within 24 hours of receiving your fish.

Copyright 2007-2008 The Smelly Alley Fish Company